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Friday, January 19, 2007 |
How Yahoo Blew It: In 2002 Yahoo had a chance to buy Google for $5 billion. Didn't happen - Yahoo CEO Terry Semel thought that was too much to pay, and bought Overture instead. This tale of the text-ad-against-search competition between the two search giants, Yahoo and Google, focuses on the relative merits of deals and marketing vs. engineering and technology. In the winner-takes-all ecosystem of the global net, has second place become last place? [Wired News]
7:12:04 AM 
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