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Thursday, May 18, 2006 |
Apple Ads: Communicating a product's value is not easy. In their new "Get A Mac" TV ad campaign, Apple has taken one of the most recognizable metaphors -- interaction between two people -- and communicated something very big in a small way. What I find compelling is that both people/computers are likeable, though obviously different. Apple makes its points effectively without unforgivably slamming the competition. [Microsoft Monitor]
7:20:53 AM 
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© Copyright 2009 TameBear.
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