Microsoft Watch : Keeping an eye on monopoly power in the software industry. A TameBear weblog.
Updated: 1/9/09; 10:39:01 AM.

 

          

 

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Wednesday, March 26, 2003

Number 11 on Business 2.0's 101 Dumbest Moments in Business: It's the Microsoft "switcher" fiasco... in an attempt to blunt Apple's "Switch" campaign, Microsoft posted a page on its website, titled "Confessions of a Mac to PC Convert," featuring a woman touting the Windows XP operating system. Soon thereafter Microsoft confessed that the woman pictured was a model, not a real "Mac to PC Convert" and her words were authored by a freelance writer paid by Microsoft. [Macintouch]
10:35:23 AM    

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