Apple Ads: Communicating a product's value is not easy. In their new "Get A Mac" TV ad campaign, Apple has taken one of the most recognizable metaphors -- interaction between two people -- and communicated something very big in a small way. What I find compelling is that both people/computers are likeable, though obviously different. Apple makes its points effectively without unforgivably slamming the competition. [Microsoft Monitor]
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Why Booting Windows on Macs Matters: In the short term, Apple's free "Boot Camp" software for running the Microsoft Windows OS natively on new Intel Macs will be especially useful to those who want to own a Mac but who need to run a few Windows-only apps they can't live without. [PC Magazine]
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