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Friday, March 23, 2007 |
Apple and Microsoft Users Differ in Age and Outlook: A new report by internet metrics firm Hitwise sharply contradicts an earlier market research survey from MetaFacts regarding the demographics of the two titan's customer base... "The majority of traffic to the Apple web site came from users under 45, while the majority of traffic to the Microsoft web site came from users over 35." And 22% of Microsoft traffic is in the 55-and-over age bracket. Microsoft's new Vista ad personality is 73-year-old actor Tom Skerrit. "It's tempting to say that Microsoft is promoting Vista with the tagline 'The Wow Starts Now' because most of its customers don't have much time left." [Information Week]
7:46:00 AM 
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